OK wait! Stop before you go running for the hills all annoyed at me for writing about some boring new technology that no one but me cares about. This isn't about technology, rather it's about alcohol......aaaah you've stopped. Yes this blog post is about the type of wine called Port to be exact.
Now I like Port about as much as the next guy who also likes Port. These guys have really thought of an interesting marketing strategy to get people to buy their drink. Ever since a new law went into effect that says only Port made in Portugal can legally be called 'Port' all the other Port makers are stuck trying to think of new names for their products.
California-based Peltier Station came up with this inovative solution. Remove the word 'Port' but add the acronym that everybody knows ('USB') and put the universal symbol on the bottle (in binary code text no less).
Read the full story here.