Burger King has really been upping it's advertising these days with such campaigns as the Whopper Virgin and Subservient Chicken. They don't seem to mind dealing with social/ethical issues by throwing in some humour.
The latest campaign is offering you a free Whopper if you DE-FRIEND 10 people from your friend list on Facebook. The funniest part is the "sacrifices" show up in your activity feed. So it'll say, for example, "Reuben sacrificed Irene for a free Whopper."
I have to think about whether I have 10 friends on Facebook I could stand to lose - everybody does. But I don’t know whether I really want a whopper that badly. I have only gone to Burger King once and it was disgusting. Now if it was a Harveys burger then everybody would be gone.